I recently signed up with the Yahoo! Publisher Network. I'd been waiting for this for a long time because I have a number of great websites that offer brilliant content that I know Yahoo! advertisers would love. Why do I know that because I've been advertising with Yahoo! before they acquired the late great Overture. It's been a while.
Now I joined the Yahoo! Publisher Network. The problem is I am getting a lot of crappy ads that have NOTHING to do with the content I provide. That is annoying because you make money by people clicking on your ads. But if the ads are not relevant, people won't click on them.
So what to do? Well, I contacted the Network and ask them what gives. They gave me suggestions. One suggestion was to block certain urls. So I started loading up my site with blocked ads like LowerMyBills.com, Honda.com, and others. Well even with these blocks, it didn't help. Then I found out the secret. And it's stupid from their perspective, but necessary.
Create an ad block to YAHOO.COM.
Is that dumb or what? But the idiots who are spamming my webpages are largely based at Yahoo! They are affiliates to Yahoo. So by adding a block to Yahoo!, you will improve the accuracy of listings.
It's pretty sad to me that I have to block the very company that is giving me the opportunity to add advertising to my websites and to make a few extra bucks, but dammit, I know all about marketing. Inappropriate ads are not gonna get me clicks that will earn me money. So until this arses wake up and realize that selling out their ads to idiots like Honda. But then how much are they making. Probably a crap load.
It just saddens me. God grant me the serenity to treat my fans with respect... unlike Yahoo!
Labels: yahoo publisher network
